One of the most effective ways to increase income is to start a new business. Given that today many people want everything that is easy and not difficult, then starting an online business seems to be a side job that you can rely on. However, before starting an online business , there are several things that must be considered so that the product being sold can attract the attention of prospective buyers and increase your financial coffers.
The most basic thing is to prepare a brand name that suits your product. Avoid choosing a brand name that is too difficult to remember, so that prospective buyers can find out more easily about the products you sell. In addition, brand names that can represent the type of product will also make it easier for prospective buyers to remember. Besides that, look again at who your target audience is. If indeed the product you are selling will be priced at a sloping price, it’s a good idea to keep using simple names and avoid names with English. Another case if indeed the product you are going to sell is expensive and is targeted to middle to upper class, you may consider strange names and be accompanied by English.
Plan clearly whether you will take goods from local producers / distributors, or will collect goods from abroad. This of course must be adjusted to the availability of funds that you have, if it is not much, it doesn’t hurt to start looking at local distributors. Try to approach a wholesale center in your area, or if you plan to take local goods, approach the local licenses / producers around you. Usually the capital price will be far more skewed than having to import goods from foreign suppliers.
Being an importer also has its own advantages, usually sellers in Indonesia take goods from China, precisely in industrial cities such as Guangzhou, Shenzhen or Yiwu. The main advantage of being an importer is that the price is very skewed compared to the prices of Indonesian distributors. Of course to get this benefit, you will be required to collect large quantities of goods, besides that you cannot immediately check the goods on the spot because the items carried are too much. Usually there will be some defective goods, which of course has become commonplace in the world of import business. You also have to pay attention to the ability to communicate in language in an exporter country, a country like China for example will require you to mix in Chinese in order to communicate with local distributors. However, if you want to supply goods from Thailand, English is usually still reliable. In addition, when you are importing goods, you must also pay attention to the shipping costs to Indonesia, along with customs regulations. If it is too expensive and is subject to fines, it is possible that the items that have been purchased will be held and cannot be sold.
If you don’t want to bother going to a distributor, you can immediately shop as a reseller from available online stores. Usually these stores have special prices for resellers, with a minimum of certain purchases. It’s just that, either being an online reseller or a reseller who goes straight to a store has its drawbacks, which in terms of the price you get will not be as cheap as the price of a distributor or manufacturer. In addition, specifically for your online resellers you cannot directly check the quality of the goods, so that a system like this is the same as buying a cat in a sack. The image given by the reseller can be very good, but it turns out that the reality is not in line with expectations.
After the items to be sold are ready, this is the most important moment, namely photographing products that have been purchased. Be sure to use a camera that can produce high resolution photos. Usually the distributor already has a product photo that you can directly use to sell goods, it’s just that it will only make your product look the same as other competitors. For that, take the time to photograph the product so you can get maximum results. Take photos in detailed sections, so that potential buyers can see photos of your product until it’s very clear. To be more interesting, use software that can be used to edit photos. Remember, don’t overdo it so that the photos still look natural.
When going to start an online business , it’s good to start setting up a mobile banking account and / or electronic banking . This is done so that you can more easily evaluate expenses, and control every payment that is entered and carried out by prospective buyers. You can check all payments from anywhere, with the smartphone you have. Choose a bank with good and well-known mobile banking and / or electronic banking services, in order to facilitate the process of payments made by buyers.
Starting an online business means you also have to register a new account as a place to do business. Currently the platform that is quite often used is Instagram. However, to maximize your income, try to be unlimited on one platform . Try to register a new account in an online marketplace that is also quite popular in Indonesia, such as Tokopedia or Shopee. Every online marketplace has its own advantages, so it doesn’t hurt to try.
When uploading photos on an Instagram account or online marketplace, don’t forget to include a complete product description. For example, you sell shoe products, specify the size of the shoe, and the size of the foot length from the tip of the finger to the tip of the heel, then write also the sol material used in the shoe. If selling clothing products, mention the sizes in full, for example the chest, length of clothing, waist size, and so on.
With the development of technology, don’t forget to use online media to promote the products you are selling. Currently you can use advertisements that appear on Facebook or Instagram. Both of these social media currently provide advertising facilities to make it easier to reach the target audience you want to go to. Not only that, you can also choose people who have an interest in a particular field, age and certain domicile. So, your product is guaranteed not to be misdirected. (Also Read: 5 Cheap Online Shopping Tips on Instagram)
Respond to Questions for Prospective Buyers Quickly
When the product has been launched, your next task is to respond to all questions and services from prospective buyers quickly. Usually questions will arise regarding the details of the product being sold. At this time, start responding to each incoming message with a warm and polite greeting. After that, then you may try to answer every question that is asked clearly, and do not forget to promote the product you are selling so that prospective buyers are more interested in buying.